It’s all about marketing – Getting a Job!

I often introduce myself as a marketer or an advertiser only because I studied marketing and advertising during college years and because that’s the field I want to be in. However, I’m thinking what kind of lousy marketer I am when I can’t even sell myself out there in the job market. I mean it’s obviously a very tough time to get a job now. With the economies and whatnot, it seems like there are not many companies hiring people. Yet, some people still get a job and get a career, and the new iphone still sells damn good! While I can’t ignore the environmental fact like economy, I realize I have to come up with better strategy for myself. If I want to be a real marketer, getting a job is the very first marketing project I’m on in a real world.

So, what would be the first step? I have to understand my product better(it’s me in this case 🙂 ). Either you are in an interview or writing a cover letter for a job, you can’t really say everything about yourself. I often think like “oh, if they had known who I really am and what I’m caplable of, there’s no way they wouldn’t hire me”. While I want to still believe that thought of mine is true, it’s impossible to let people know who I really am and what I am capable of in a 15-minute interview or on a 1-page resume. I have to know what to tell about my product(myself) in limited time and space. Yes, the USP, the unique selling point (or proposition). Rather than trying to tell everything about myself and what I can do, I have to wisely pass out the message of “Hey, buy me, then you will get (           )!” Of-course I have to fill that blank first.

I know myself pretty well(at least better than those strangers who are interviewing me), and I know(or I believe) I can be a good marketer and advertiser. However, we all know that the best product doesn’t guarantee success. Choosing a right target and promoting in the right place and at the time would have better chance of success. There isn’t such thing as a perfect marketing strategy that works every time in every situation, but there’s always a better marketing strategy that would work better in a certain situation. Understanding my product, having a better strategy and convincing others to buy, it’s all about marketing. Bring it on!

Oh...yes. He knows exactly what his USP is. You should see him convincing me giving him food