I ran into this amazing ad and figured I should share. Check it out.
While most condom ads often rely on either humor or sexiness, the approach that this japanese short move-like ad is taking is not only creative, but also has full of sensibility and warmth in it. No doubt this won at Cannes Lions 2009 in the Film and PR catagories. If it’s not creative, then what is?
R.Lex's Dream Factory 