When was the last time you return your car and got your money back??? hmmm…let me think…NEVER!!!
While many companies are struggling with economic recession, Hyundai made a very brave marketing decision. Hyundai’s new incentive program, “Assurance Program” that if you buy a car and then are laid off, you can return the car is helping not only Hyundai’s car sales, but something more. While overall auto industry is having a hard time with 40% decrease in sales, Hyundai’s sales for 2009 are actually up about 4.9 percent over the same period in 2008.
Economic recession is difficult to everyone, and Hyundai’s program is essentially telling consumers that “we care about you and your family”, “we understand” Knowing and understanding what consumers want and need is very important key in marketing and Hyundai seems to understand it very well. What do you think???
R.Lex's Dream Factory 